Why should you develop ecommerce personas? The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers! So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you […]
Ecommerce Personas: Creating personas for ecommerce Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you ever thought how the APG system assigns a name to a data-driven persona, you’ve come to the right place. Since personas are representations of a typical user segment for a product’s current customer base, the persona needs a
How APG Assigns a Name to a Data-Driven Persona Read More »
While there have been attempts to “modernize” personas by automating their creation and tying the concept to behavioral online analytics data, the question remains: can data-driven personas offer efficiency and/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas
Manually and Automatically Generated Personas Read More »
In this competitive market, finding the right candidate can be a complex and time-consuming process for a business. To reduce such complexity, human resources (HR) professional employ the method of profiling candidate personas. Job candidate personas can play an important role in choosing the right or ideal candidate for a specific job position. Data-driven personas
Job candidate personas for human resources (HR personas) Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you have ever wondered how photos or headshots are assigned to a persona profile by the AGP system? Well, you’ve come to the right place. First, you need to understand where exactly APG collects data and how it processes
How APG Assigns Pictures to Create Data-Driven Personas Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas are an effective way to target a specific customer base, since we have a better understanding of who that customer base is and what those customers want, need, or desire. In other words, personas provide a means to empathize
Personas and Empathy Mapping for Understanding Customers and Users Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– SEO Personas: How to implement persona-driven search engine optimization (SEO) for a website, Part 2 by Jaad Mohammed. (Read Part 1.) In this blog post, we discuss persona-driven search engine optimization (SEO) or SEO personas. For this, we need to
