The competitiveness of the video game market has increased the need for understanding players as individuals. In research led by Joni Salminen, we generate player personas from survey data of 15,402 players’ 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation.
Designing Prototype Player Personas from Game Preference Surveys Read More »
Here’s a very brief note about the concept of ‘usefulness’ regarding personas. Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic /
Usefulness of personas (a quick note) Read More »
This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those
The Definitive Guide to Personas Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– In this article, we will be explaining how we determine the age of a data-driven persona. To get a comprehensive understanding of this process, we will take you through a gist of how the APG system creates a persona profile
How APG Assigns an Age to a Data-Driven Persona Read More »
Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To
A Literature Review of Quantitative Persona Creation Read More »
Personas are a well-known technique in human-computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, my colleagues and I compare a persona system and an analytics system, both using identical user data, for efficiency and effectiveness for a user identification task. Results show
Note: this post is based on my answer on Quora. Short answer: (a) people inside the team/organization using the personas, and (b) customers/users the personas are based on. You want the people who will be using the personas to participate in their creation as much as possible for them to internalize important customer segment information
Who should be involved in creating your buyer personas? Read More »
