Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona […]
Elements of a Persona Profile Read More »
The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer
Use Cases for Interactive Persona Analytics Systems Read More »
Check out the slideshare presentation of the book, Data-Driven Personas!
Check out the slideshare presentation of the book, Data-Driven Personas! Read More »
User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. As such, user segments go hand in hand with data-driven personas! User segmentation is employed as a user understanding technique by nearly every product team. Think of it this way! The ultimate goal of product design or product
Using Data-Driven Personas for Enhanced User Segmentation Read More »
Hey, get your copy of the infographic for the book, Data-Driven Personas! Get the (free) infographic for Data-Driven Personas book!
Infographic for Data-Driven Personas book! Read More »
Our book on “Data-Driven Personas” is now available. Authored by Dr. Jim Jansen, Joni Salminen, Soon-gyo Jung of QCRI & Kathleen Guan of UCL You can get your copy of the book via Morgan & Claypool Publishers Or through Amazon Data-Driven Personas Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J.
The book, Data-Driven Personas Read More »
Personas & Analytics These two paradigms have developed in parallel but mostly separately. Often at odds with each other due to the advocates of each. However, both paradigms have the same goal – enhanced customer understanding! Why separate them? Persona analytics finally brings them together!
Persona Analytics: the merging of two paradigms of customer understanding Read More »
