2021

A Survey of 15 Years of Data-Driven Persona Development

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Data-driven persona development unifies methodologies for creating robust personas from the behaviors and demographics of user segments. Data-driven personas have gained popularity in human-computer interaction due to digital trends such as personified big data, online analytics, and the evolution of data science algorithms. Even with its increasing popularity, there is a lack of a systematic […]

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Personas Methods Research

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In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona methods. Check ’em out! Jansen, B. J., Jung, S.G., Salminen, J., Nielsen, L., and Guan, K.W. (2021) Strengths

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Three Data Types for Personas

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The Basics of Data-Driven Personas Data-driven personas can be generated from almost any data. Essentially, the generation consists of two steps: (1) pattern seeking, and (2) enrichment. The first part – pattern seeking – means that we need to identify some regularities (i.e., patterns) from the dataset. This is typically done using dimensionality reduction, e.g.,

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The Ability of Personas to Alter Incorrect Preconceptions About Customers

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False preconceptions about customers can result in poor design, product development, and marketing decisions, so rectifying these preconceptions is essential for businesses. In this research, we quantitatively evaluates the ability of data-driven personas to alter decision makers’ preconceptions about their online social media users. Conduct a within-participant experiment of 31 professionals carrying out a workplace

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Persona Analytics Research Conference Articles from the APG Team

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Along with developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are four of the APG team’s research conference articles (published early 2021) on persona research. Check ’em out! ​Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate

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