Persona Research Personas

Personas Methods Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.

please visit our Persona Research from The APG Team page
Persona Research from The APG Team

Here some of the APG team’s research articles about data-driven personas and persona methods. Check ’em out!

Jansen, B. J., Jung, S.G., Salminen, J., Nielsen, L., and Guan, K.W. (2021) Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4971-4980.

Salminen, J., Vahlo, J., Jung, S.G., Chowdhury. S., and Jansen, B. J.  (2020) Designing Prototype Player Personas from Game Preference Surveys. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25–30 April, 1-8.

Salminen, J., Guan, K., Jung, S.G., Chowdhury, S., and Jansen, B. J. (2020) A Literature Review of Quantitative Persona Creation. ACM CHI Conference on Human Factors in Computing Systems (CHI’20), Honolulu, HI, USA. 25–30 April. 1-14.

Salminen, J., Sengun, S., Jung, S.G., and Jansen, B. J. (2019) Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts. The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2019). Glasgow, UK. 10-14 March. 225-229.

Salminen, J.O., Şengün, S., Kwak, H., Jansen, B. J., An, J., Jung, S.G., Vieweg, S., and Harrell, F. (2017) Generating Cultural Personas From Social Data: A Perspective of Middle Eastern Users. The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017). Prague, Czech Republic, p. 120-125. 21-23 Aug.

An, J., Kwak, H. and Jansen, B. J.  (2016) Validating Social Media Data for Automatic Persona Generation. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. Agadir, Morocco. 29 November – 2 December.

For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team page.


By Jim Jansen

Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.