2021

The two (most distinct) definitions of personas

People sometimes struggle to understand what we mean by personas. This is because there are two alternative definitions to personas. This blog posts explains each of these definitions. The Social Psychology Definition of Personas A persona can refer to public image, public identity, self-representation, or impression management. That is, a persona is how one wants themselves

The two (most distinct) definitions of personas Read More »

Persona Timelines

APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona

Persona Timelines Read More »

Scroll to Top