Without further ado, here are nine things that people often get wrong about personas (based on our experience): Personas are not based on real data. WRONG! This misconception stems from the era when personas were predominantly created based on interviews. The thing is, interviews are also real data. But, nonetheless, the argument was that since […]
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The problem with mean-centered personas (i.e., those that describe average, typical users) is the general problem with the mean: if half of your users are right-handed and half are left-handed, should your persona be middle-handed?
No Persona is Average: The Problem with Mean-Centered Personas Read More »
People sometimes struggle to understand what we mean by personas. This is because there are two alternative definitions to personas. This blog posts explains each of these definitions. The Social Psychology Definition of Personas A persona can refer to public image, public identity, self-representation, or impression management. That is, a persona is how one wants themselves
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Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. There are MANY advantages to using this book for your course!
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Data-Driven Personas available in Kindle Edition!
Data-Driven Personas Kindle Edition Read More »
APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, APG can do things like present a set of personas for comparison. To see some of the comparison features of APG personas, check out
Comparing Personas Within A Set With APG Read More »
APG personas are data-driven and are full stack personas, meaning that the personas serve as interactive interfaces making the persona, related analytical information, and the underlying data easily accessible As such, since APG processes customer data at regular intervals, APG can do things like show a timeline of personas. To see some of the persona
