“Any dataset can be a persona.” It’s quite a fascinating idea that any dataset about users or customers could be transformed into a set of personas. Of course, this means that persona creators need to possess a wide range of analytical skills because datasets in the wild contain different fields/variables/degree of structure. So, persona creation […]
Any dataset can be a persona Read More »
Customer Understanding for SMEs Customer understanding is an integral part of a business, whether a big business, a small to medium-sized enterprise (SME), or small to medium-sized business (SMB), and it is crucial for a small business in a competitive market. Customer personas can help your SME in this customer understanding. Though it may seem
SME Personas: Creating Customer Personas for Small to Medium-sized Enterprises Read More »
Personas are often used in user system design, but personas are not as widely used with email marketing campaigns, which is a mistake. They are an extremely valuable tool for the email team. Organizations are missing out on potentially increased marketing performance by not employing email marketing personas. Email marketing personas are personas created from
Developing Email Marketing Personas for Increased Campaign Performance Read More »
TL;DR: A big challenge for data-driven personas is that their users rarely participate in their creation. This evokes the question of how to develop techniques that enable participatory design of data-driven personas. There is a line of thought within persona research that argues something like this: personas are less useful than their creation process. The
Why Personas Could Be Less Useful than the Process of Creating Them Read More »
Many organizations have large amounts of survey data. This can be from surveys conducted directly or ‘survey-like’ data from customer relation management (CRM) systems, chat logs, call center logs, or customer reviews. Now, what to do with all of this data? One option is survey data analysis. Survey data analysis is the examination and reporting
Using Personas for Survey Data Analysis Read More »
“Call me Ishmael.” Herman Melville, Moby-Dick (1851) Names are an incredibly important part of a people’s identity, carrying societal, personal, cultural, religious, ethnic, and/or nationality impressions. A name conveys the groups, communities, and population of a person or even a fictitious character (as in the case of Ishmael, the narrator in the book, Moby Dick)
What’s in a Persona Name?: Naming Personas Using A Data-Driven Approach Read More »
Wan to share an observation about first- and second-order utility of personas. What do these terms mean? first-order utility: personas help the designer to understand people (i.e., they help the designer do their job better) second-order utility: the benefit to the users via the use of personas (e.g., new features, better usability) These two can
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