“Any dataset can be a persona.” It’s quite a fascinating idea that any dataset about users or customers could be transformed into a set of personas. Of course, this means that persona creators need to possess a wide range of analytical skills because datasets in the wild contain different fields/variables/degree of structure. So, persona creation becomes a creative exercise are made based on judgment and experience, within the general purpose of avoiding harmful stereotypes, maintaining objectivity, and representing the data truthfully. Not easy, but the idea is intriguing.
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