Use of Personas Archives – Page 4 of 6

The Effect of Experience on Persona Perceptions

Jim Jansen / April 26, 2020

User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, in research led by Joni Salminen, we conduct an experimental study with individuals less and more experienced with personas. Quantitative results show that previous experience increases several important perceptions, including […]

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Usefulness of personas (a quick note)

Joni Salminen / April 26, 2020

Here’s a very brief note about the concept of ‘usefulness’ regarding personas. Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic /

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The Definitive Guide to Personas

Joni Salminen / April 24, 2020

This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those

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Ecommerce Personas: Creating personas for ecommerce

Jim Jansen / April 23, 2020

Why should you develop ecommerce personas? The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers! So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you

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Personas and Empathy Mapping for Understanding Customers and Users

Jim Jansen / April 15, 2020

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas are an effective way to target a specific customer base, since we have a better understanding of who that customer base is and what those customers want, need, or desire. In other words, personas provide a means to empathize

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Book Review: Personas – User Focused Design by Lene Nielsen

Joni Salminen / March 18, 2019

This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen. In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’

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Common Questions About Personas (We’ve Got the Answers!)

Joni Salminen / March 3, 2019

Hi! In this blog post, we’ve gathered some commonly asked questions about personas. Got more questions about personas? Just send us a message and we’ll address your question! Frequently Asked Persona Questions: What is a persona? What is a “persona profile”? What is a data-driven persona? How to create a persona? How to use a

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