The Effect of Experience on Persona Perceptions

User perceptions of personas affect the adoption of personas for decision-making in real organizations.

To investigate how experience affects the way an individual perceives a persona, in research led by Joni Salminen, we conduct an experimental study with individuals less and more experienced with personas. 

Quantitative results show that previous experience increases several important perceptions, including Willingness to use, Empathy, Likability, and Completeness (measured using the PPS instrument). 

The Effect of Experience on Persona Perceptions
The Effect of Experience on Persona Perceptions

Results suggest that methods that increase experience (e.g., training, workshops, scenarios) should be applied alongside persona deployment, as desirable persona perceptions increase with individuals’ experience.

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Salminen, J., Jung, S.G., Santos, J., Chowdhury. S. G, and Jansen, B. J. (2020) The Effect of Experience on Persona Perceptions. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25–30 April. 1-9.