Knowing and creating the relevant User Persona is very important for any business. To create an active online presence, you need to reach your target audience. To reach your target audience, creating user personas can be highly beneficial. To make sure your business strategies are actively creating an impact, you need to be sure that […]
The Three Business Personas You Must Design User Personas For Read More »
I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.
Are personas actually useful? Read More »
The Problem with Customer Understanding Personas are a very powerful tool for customer understanding in B2B sales and marketing. They help understand buyers: their pain points, potential objections, information needs, and so. This information can be used to devise sales strategies and tactics, as well as create social media content that serves the buyer types
Depths of customer understanding in B2B companies Read More »
Hello, with this post, I want to draw your attention to one important thing: personas, without ‘x’, are useless. What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with. If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then
Personas’ Value in Use: “Personas + x” Read More »
This is a joint article with our team and Alina Zahid from Storyteller’s Saga. Customer satisfaction is at the heart of every business. However, with the constant change in trends and with the steadfast competition, it can become strenuous to devise a strategy that does that for you. Of course, you can delve into reports
User Personas and Facebook Ad Campaigns Read More »
The question in the title was asked in Quora. Mike Donahue wrote a nice answer, most of which I agree with: “Building on what Jakob Persson has said, it’s not even just a matter the right reason to use personas. You also need to know if the persona you use is worth using. Is it built using
Should UX designers use personas? Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings.
