Personas

Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

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In research led by Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market […]

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Employing Persona Analytics – A virtual learning course

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Employing Persona Analytics A virtual learning course by Dr. Jim Jansen & Dr. Joni Salminen & MSc. Soon-gyo Jung Qatar Computing Research Institute, Hamad Bin Khalifa University This is graduate level and professional course for learning modern approaches of persona analytics for enhanced understanding of customers, users, and audiences. Problem-based and case-study learning. Textbook and

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