Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona […]
Elements of a Persona Profile Read More »
The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer
Use Cases for Interactive Persona Analytics Systems Read More »
Check out the slideshare presentation of the book, Data-Driven Personas!
Check out the slideshare presentation of the book, Data-Driven Personas! Read More »
User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. As such, user segments go hand in hand with data-driven personas! User segmentation is employed as a user understanding technique by nearly every product team. Think of it this way! The ultimate goal of product design or product
Using Data-Driven Personas for Enhanced User Segmentation Read More »
Personas & Analytics These two paradigms have developed in parallel but mostly separately. Often at odds with each other due to the advocates of each. However, both paradigms have the same goal – enhanced customer understanding! Why separate them? Persona analytics finally brings them together!
Persona Analytics: the merging of two paradigms of customer understanding Read More »
In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses
Customer Journey Maps and User Personas Read More »
Hey, HCI teachers, professors, or workshop organizers! Our book, Data-Driven Personas, has questions and thought provoking statements with each chapter. Great for getting discussions going, homework, or exams! Here is an example from Chapter 3, Getting Meaningful Data. Note — If you are a professor at a university, check if your library subscribes to the
Data-Driven Personas book – chapter questions! Read More »
