In this research, colleagues and I address a relatively new issue in the field of personas, too much data resulting in too many personas. Creating personas from actual online user information is an advantage of the data-driven persona approach. However, modern online systems often provide big data from millions of users. These user display vastly […]
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ACM Conference on Human Factors in Computing Systems (also known simply as ‘CHI’) is the top conference in human-computer interaction (HCI). Personas, as a design technique, strongly related to the domain of HCI, which is why our team’s research efforts are centered around CHI as well as other HCI conferences and journals. Anyhow, this year,
Exciting news about CHI’20… Read More »
In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona. However, a smile does not increase the credibility of a persona. Our
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The ACM Human Factors in Computing Systems — of CHI for shorthand — is one of the most impactful conferences for persona research, and the largest in the field of human-computer interaction (HCI). This year, our team had three persona papers at CHI, published as extended abstracts. Persona research at CHI2019: Jung, S.G., Salminen, J.,
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Introduction For one of our persona research projects we investigate whether additional photos beyond a single headshot makes a persona profile more informative without confusing the end user. Methods We conduct an eye-tracking experiment and qualitative interviews with digital content creators after varying the persona in photos via a single headshot, a headshot, and photo
Confusion and Information Triggered by Photos in Persona Profiles Read More »
This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen. In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’
Book Review: Personas – User Focused Design by Lene Nielsen Read More »
In this perspective manuscript, my co-authors and I propose an approach of employing personas as an alternative form of making large volumes of online user analytics information useful to end users of the user and customer analytics, with results applicable in software development, business sectors, communication industry, and other domains where understanding online user behavior
