In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas profiles and persona templates. Check ’em out! Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. […]
Persona Profiles and Persona Template Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona analytics. Check ’em out! Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User
Persona Analytics Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B.
Persona Evaluation Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and pictures/images. Check ’em out! Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and
Persona Images and Persona Pictures Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and segmentation. Check ’em out! Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from
Data-Driven Personas and Segmentation Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and advertising. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How
Data-Driven Personas and Advertising Research Read More »
In this article, the main focus is on: highlighting the importance of the use of personas in helping craft good customer journey maps (CJM). how the Automatic Persona Generation (APG) system can help make CJM’s in a quick and effective way! Disclaimer: This article does not cover the topic of CJM in-depth but rather focuses
Customer Journey Maps and User Personas Read More »
