This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. What Are Buyer Personas? Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer. Buyer personas are based […]
How to Create a Buyer Persona with the HubSpot Persona Tool Read More »
Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey
Survey Questions for Persona Perception Scale Read More »
Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality characteristics to the personas,. like a job. After APG creates a base persona for a set of user data by following its unique sequential method
How APG Assigns the Job of a Data-Driven Persona Read More »
Artificial generation of facial images is increasingly popular, with machine learning achieving photo-realistic results. Yet, there is a concern that the generated images might not fairly represent all demographic groups. This has implications for persona development when approaching the goal of generating the facial pictures for the persona profiles automatically. In research led by Joni Salminen,
Analyzing Demographic Bias in Artificially Generated Facial Pictures Read More »
Note: this post is based on my answer on Quora. Short answer: (a) people inside the team/organization using the personas, and (b) customers/users the personas are based on. You want the people who will be using the personas to participate in their creation as much as possible for them to internalize important customer segment information
Who should be involved in creating your buyer personas? Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you have ever wondered how photos or headshots are assigned to a persona profile by the AGP system? Well, you’ve come to the right place. First, you need to understand where exactly APG collects data and how it processes
How APG Assigns Pictures to Create Data-Driven Personas Read More »
