Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. There are MANY advantages to using this book for your course!
Using the book Data-Driven Personas for Teaching Read More »
The Basics of Data-Driven Personas Data-driven personas can be generated from almost any data. Essentially, the generation consists of two steps: (1) pattern seeking, and (2) enrichment. The first part – pattern seeking – means that we need to identify some regularities (i.e., patterns) from the dataset. This is typically done using dimensionality reduction, e.g.,
Three Data Types for Personas Read More »
We often get questions from prospective clients about how to use personas. Like, “okay, after I have these personas, then what? How can I use them?“. I have two standard responses for this: Persona analytics is just like any analytics. If you want to understand your customers, there must be some reason for that. What
Tactical Personas (i.e., “I have personas, now what?”) Read More »
Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.
Check out the slideshare presentation of the book, Data-Driven Personas!
Check out the slideshare presentation of the book, Data-Driven Personas! Read More »
User segmentation is the practice of dividing potential or existing users into groups that share similar characteristics. As such, user segments go hand in hand with data-driven personas! User segmentation is employed as a user understanding technique by nearly every product team. Think of it this way! The ultimate goal of product design or product
Using Data-Driven Personas for Enhanced User Segmentation Read More »
Hey, get your copy of the infographic for the book, Data-Driven Personas! Get the (free) infographic for Data-Driven Personas book!
Infographic for Data-Driven Personas book! Read More »
