value of personas

Introduction to Data-Driven Personas

Introduction to Data-Driven Personas Automatic Persona Generation (APG) is a system developed by the persona research team at Qatar Computing Research Institute. APG is defined both as a methodology and a system for automatic creation of personas from online analytics data. Automatic Persona Generation has specifically been developed to address the limitations of manual persona

Introduction to Data-Driven Personas Read More »

How are Personas Used in Real Organizations?

What are Personas and Why Use Them? Personas are fictional characters or ‘profiles’ that portray a certain type of customer or user. The development of a persona should go beyond just providing background information on the organization’s ideal customers. The persona profile should also include other features, such as current behaviors the persona exihibits as

How are Personas Used in Real Organizations? Read More »

Usefulness of Personas in Age of Digital Analytics

In this post, I’m exploring the usefulness of personas in the era of digital analytics. At Qatar Computing Research Institute, we have developed a system for automatic persona generation (APG) – see the demo. Under the leadership of Professor Jim Jansen, we’re constantly working to position this persona system at the intersection of customer profiles, personas,

Usefulness of Personas in Age of Digital Analytics Read More »

How to Use Personas? Listing Typical Persona Use Cases

Introduction to Persona Use Cases Personas are imaginary people representing the core audience or customers of a company or organization. Personas were introduced into software development and marketing in the 1990s. Personas capture and describe key elements of customer segments so that decision makers could better understand their users or customers, not only by using

How to Use Personas? Listing Typical Persona Use Cases Read More »

Scroll to Top