Using personas for UX design means considering the needs of the users that the persona represents to design products (e.g., websites) such that their user experience for those users is optimized. For example, a persona can be someone who is technically sophisticated, elderly or has disabilities, which means that the design needs to consider accessibility from the persona’s point of view.
More articles on persona use cases
- How are Personas Used in Real Organizations?
- How to use a persona? 13 persona use cases listed
- How to Use Personas? Listing Typical Persona Use Cases
- How can I use a persona for advertising?
- How can I use a persona for online analytics?
- How can I use a persona for marketing?
Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml