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Persona Evaluation Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. …

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Persona Images and Persona Pictures Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and pictures/images. Check ’em out! Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and …

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Data-Driven Personas and Segmentation Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and segmentation. Check ’em out! Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from …

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Data-Driven Personas and Advertising Research

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and advertising. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How …

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Persona Analytics Research Journal Articles from the APG Team

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are three of the APG team’s research journal articles (published late 2020 and early 2021) on persona research. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., …

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MIT Tech Review Article About APG: Making better decisions with big data personas

Nice write up about persona analytics, as created by APG, in MIT Technology Review! How personas and data work together With increasing analytics data, personas can now be generated using big data and algorithmic approaches. This integration of personas and analytics offers impactful opportunities to shift personas from flat files of data presentation to interactive …

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