The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. Always good to get a fresh perspective! ——– Reflection of Personas from a Beginner by Jaad Mohammed Before starting my internship at QCRI with the APG team, I had no idea about the concept of personas. At my introductory meeting, I […]
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ACM Conference on Human Factors in Computing Systems (also known simply as ‘CHI’) is the top conference in human-computer interaction (HCI). Personas, as a design technique, strongly related to the domain of HCI, which is why our team’s research efforts are centered around CHI as well as other HCI conferences and journals. Anyhow, this year,
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In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona. However, a smile does not increase the credibility of a persona. Our
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The ACM Human Factors in Computing Systems — of CHI for shorthand — is one of the most impactful conferences for persona research, and the largest in the field of human-computer interaction (HCI). This year, our team had three persona papers at CHI, published as extended abstracts. Persona research at CHI2019: Jung, S.G., Salminen, J.,
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This review has been co-authored by Willemien Froneman, Joni Salminen, and Jim Jansen. In the second edition of Personas – User Focused Design, Dr. Lene Nielsen describes a detailed method for implementing personas in development and innovation projects. Dr. Nielsen has pioneered the use of personas in user experience and has more than 20 years’
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Hi! In this blog post, we’ve gathered some commonly asked questions about personas. Got more questions about personas? Just send us a message and we’ll address your question! Frequently Asked Persona Questions: What is a persona? What is a “persona profile”? What is a data-driven persona? How to create a persona? How to use a
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Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach
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