The question in the title was asked in Quora. Mike Donahue wrote a nice answer, most of which I agree with: “Building on what Jakob Persson has said, it’s not even just a matter the right reason to use personas. You also need to know if the persona you use is worth using. Is it built using […]
Should UX designers use personas? Read More »
Hi all persona fans out there! This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas. In short, the answers to the survey
Survey Questions for Persona Perception Scale Read More »
This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those
The Definitive Guide to Personas Read More »
Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To
A Literature Review of Quantitative Persona Creation Read More »
Personas are a well-known technique in human-computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, my colleagues and I compare a persona system and an analytics system, both using identical user data, for efficiency and effectiveness for a user identification task. Results show
Why should you develop ecommerce personas? The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers! So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you
Ecommerce Personas: Creating personas for ecommerce Read More »
Creating personas from large amounts of online data is useful but difficult with manual methods. To address this difficulty, we present Automatic Persona Generation (APG), which is an implementation of a methodology for quantitatively generating data-driven personas from online social media data. APG is functional, and it is deployed with several organizations in multiple industry
Giving Faces to Data by Creating Data-Driven Personas Read More »
