personas

Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

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In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly […]

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Personas for Book on Data-Driven Personas

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For our forthcoming book, “Data-Driven Personas”, we have three personas that we are using to design the book’s content. Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University. Synthesis Lectures on Human-Centered Informatics Morgan & Claypool Publishers Chapters for Data-Driven Personas, a Morgan-Claypool

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Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

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Heads up! Coming soon! Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. J., Salminen, J., and

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Persona Creation Using Google Analytics: Summary of Methods

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This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. In this post, we summarise seven articles that explain the process of creating buyer or user personas with Google Analytics. The purpose of this post is to discuss various

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Depths of customer understanding in B2B companies

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The Problem with Customer Understanding Personas are a very powerful tool for customer understanding in B2B sales and marketing. They help understand buyers: their pain points, potential objections, information needs, and so. This information can be used to devise sales strategies and tactics, as well as create social media content that serves the buyer types

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