In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. […]
Persona Evaluation Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and pictures/images. Check ’em out! Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and
Persona Images and Persona Pictures Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and segmentation. Check ’em out! Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from
Data-Driven Personas and Segmentation Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and advertising. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How
Data-Driven Personas and Advertising Research Read More »
In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here are three of the APG team’s research journal articles (published late 2020 and early 2021) on persona research. Check ’em out! Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G.,
Persona Analytics Research Journal Articles from the APG Team Read More »
Nice write up about persona analytics, as created by APG, in MIT Technology Review! How personas and data work together With increasing analytics data, personas can now be generated using big data and algorithmic approaches. This integration of personas and analytics offers impactful opportunities to shift personas from flat files of data presentation to interactive
MIT Tech Review Article About APG: Making better decisions with big data personas Read More »
In research led by Soon-gyo Jung, we develop a method for assigning demographically appropriate names to data-driven entities, such as personas, chatbots, and virtual agents. The value of this method is removing the time-consuming human effort in this task.
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities Read More »
