persona development

With APG, you can increase or reduce the number of personas in real time!

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APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and […]

With APG, you can increase or reduce the number of personas in real time! Read More »

APG shows your personas over time!

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APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

APG shows your personas over time! Read More »

APG can display different data views – ‘personas to products’ or ‘products to personas’!

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APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

APG can display different data views – ‘personas to products’ or ‘products to personas’! Read More »

Using APG, you can compare your personas?

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APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and

Using APG, you can compare your personas? Read More »

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

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Heads up! Coming soon! Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. J., Salminen, J., and

Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics Read More »

APG: A Data-Intensive Persona System

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APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty

APG: A Data-Intensive Persona System Read More »

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