HCI

Personas for Book on Data-Driven Personas

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For our forthcoming book, “Data-Driven Personas”, we have three personas that we are using to design the book’s content. Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University. Synthesis Lectures on Human-Centered Informatics Morgan & Claypool Publishers Chapters for Data-Driven Personas, a Morgan-Claypool […]

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Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics

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Heads up! Coming soon! Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan & Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. J., Salminen, J., and

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Exciting news about CHI’20…

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ACM Conference on Human Factors in Computing Systems (also known simply as ‘CHI’) is the top conference in human-computer interaction (HCI). Personas, as a design technique, strongly related to the domain of HCI, which is why our team’s research efforts are centered around CHI as well as other HCI conferences and journals. Anyhow, this year,

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How can I use a persona for customer segmentation?

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Personas are human like descriptions of customer segments. Just like customer segments, you can use the persona technique to divide your overall market into smaller subset that you can then examine individually. In practice, the best way of using personas for customer segmentation is to apply a technique of data-driven persona creation, such as automatic

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