disadvantages of not doing market research

Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

By / March 21, 2021

In research led by Kathleen Guan, practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market …

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APG Data-Driven Persona Research Published 2020

By / March 20, 2021

The APG Team and collaborators have been pushing, perhaps defining, the field of data-driven personas with host of research articles published so far in 2020. We provide the articles and please reach out if interested in collaboration or if you have questions about specific research. Would be great to hear from you!

Artificial and Real Images

How suitable are artificially generated facial pictures in data-driven personas?

By / March 21, 2021

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups. In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly …

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APG Wins Qatar Foundation Innovation of the Year 2020 Award !!!

By / March 21, 2021

  APG Wins Innovation of the Year 2020 The Qatar Foundation EMPOWERING INNOVATION 2020 Virtual Awards Ceremony and Innovation Showcase was held (virtually) 14-15 October in Doha, Qatar. As mentioned by Dr. Richard O’ Kennedy, VP QF RDI, “Innovation is an absolute necessity in achieving national and global sustainability developmental goals. It is vital for …

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Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas

By / March 21, 2021

Algorithmic fairness criteria for machine learning models are gathering widespread research interest. They are also relevant in the context of data-driven personas that rely on online user data and opaque algorithmic processes.  Overall, while technology provides lucrative opportunities for the persona design practice, several ethical concerns need to be addressed to adhere to ethical standards …

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