From flat file to interface: Synthesis of personas and analytics for enhanced user understanding
The data-driven persona approach is a communicative design technique for understanding users.
The data-driven persona approach is a communicative design technique for understanding users.
Personas provide alternative to numbers. Therefore, you can use personas to present your online analytics data as people instead of nameless, faceless target groups. This can help decision makers to “get into the shoes” of customers, offering a more immersive understanding of the customers than the “cold”, raw numbers. This is best paraphrased as “personas
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