One does not often hear personas, AI, and pain points mentioned together. However, the combination can provide better situational awareness and better brainstorming on addressing customer pain points. It is analogous to a mixed-methods approach!   Artificial intelligence carries a high potential to automatically detect customers’ pain points, which is a particular concern the customer […]

Although often touted as a design technique, personas are more accurately viewed as a data visualization option, similar to tables, charts, or graphs. Personas were proposed to represent perceived users, customers, or audience members. In practice. personas are often used to represent current users, customers, or audience members. Personas can be a valuable data visualization

What does using Google Analytics 4 mean for algorithmically generating personas? Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across websites and apps.  With the forced move from Google Universal Analytics (UA), a.k.a., Google Analytics, to GA4, on July 1, 2023, web properties using Universal Analytics will no longer be