The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Web analytics is the collecting and analysis of data for optimizing an online process. Segmentation. or segment analytics, is an approach of dividing customers into groups based on different characteristics. The resulting segments are composed of consumers who will respond […]
Personas with Segment Analytics (Part 1) Read More »
Knowing and creating the relevant User Persona is very important for any business. To create an active online presence, you need to reach your target audience. To reach your target audience, creating user personas can be highly beneficial. To make sure your business strategies are actively creating an impact, you need to be sure that
The Three Business Personas You Must Design User Personas For Read More »
This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer. In this post, we summarise seven articles that explain the process of creating buyer or user personas with Google Analytics. The purpose of this post is to discuss various
Persona Creation Using Google Analytics: Summary of Methods Read More »
I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.
Are personas actually useful? Read More »
The Problem with Customer Understanding Personas are a very powerful tool for customer understanding in B2B sales and marketing. They help understand buyers: their pain points, potential objections, information needs, and so. This information can be used to devise sales strategies and tactics, as well as create social media content that serves the buyer types
Depths of customer understanding in B2B companies Read More »
Here’s my suggestion: (a) Before persona creation, form “persona hypotheses” by interviewing company folks like sales people, marketers, and executives. (b) Capture their tacit knowledge into the persona hypotheses (e.g., “our typical customer is a young woman from Helsinki that loves outdoor experiences”). (c) Do your study. Interview customers and/or analyze quantitative data. Which of
How to make sure personas are accepted in the organization? Read More »
Hello, with this post, I want to draw your attention to one important thing: personas, without ‘x’, are useless. What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with. If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then
Personas’ Value in Use: “Personas + x” Read More »
