Joni Salminen

Dr. Joni Salminen works as a Scientist at Qatar Computing Research Institute, Hamad Bin Khalifa University, and as a Postdoctoral Researcher at Turku School of Economics, University of Turku. His research interests are heavily focused on personas, including topics such as automatic persona generation from social media data (YouTube, Facebook, Google Analytics), persona perceptions, biases in data-driven personas, optimal number of personas, etc.

Exciting news about CHI’20…

ACM Conference on Human Factors in Computing Systems (also known simply as ‘CHI’) is the top conference in human-computer interaction (HCI). Personas, as a design technique, strongly related to the domain of HCI, which is why our team’s research efforts are centered around CHI as well as other HCI conferences and journals. Anyhow, this year,

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A Large Collection of Persona Research Articles

Hi everyone! We have compiled a large Zotero collection of persona research titled “Persona Research (APG team)“. This collection contains 327 items, topics consisting of persona user studies, persona creation methods, quantitative persona creation (and related method papers), conceptual persona papers, and empirical persona research. You can apply for access here: https://www.zotero.org/groups/2331485/persona_research_apg_team Read more about

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The Most Comprehensive List of Persona Interview Questions on the Web

Goal We wanted to build the biggest list of interview questions for persona creation. This list should (a) be built from as many questions as possible to cover all aspects of persona profile creation, (b) contain no duplicates, and (c) have the questions sorted in meaningful themes so that they are easier to interpret and

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