This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas? We consider different job roles when giving examples, including those […]
The Definitive Guide to Personas Read More »
Note: this post is based on my answer on Quora. Short answer: (a) people inside the team/organization using the personas, and (b) customers/users the personas are based on. You want the people who will be using the personas to participate in their creation as much as possible for them to internalize important customer segment information
Who should be involved in creating your buyer personas? Read More »
ACM Conference on Human Factors in Computing Systems (also known simply as ‘CHI’) is the top conference in human-computer interaction (HCI). Personas, as a design technique, strongly related to the domain of HCI, which is why our team’s research efforts are centered around CHI as well as other HCI conferences and journals. Anyhow, this year,
Exciting news about CHI’20… Read More »
Hi everyone! We have compiled a large Zotero collection of persona research titled “Persona Research (APG team)“. This collection contains 327 items, topics consisting of persona user studies, persona creation methods, quantitative persona creation (and related method papers), conceptual persona papers, and empirical persona research. You can apply for access here: https://www.zotero.org/groups/2331485/persona_research_apg_team Read more about
A Large Collection of Persona Research Articles Read More »
Goal We wanted to build the biggest list of interview questions for persona creation. This list should (a) be built from as many questions as possible to cover all aspects of persona profile creation, (b) contain no duplicates, and (c) have the questions sorted in meaningful themes so that they are easier to interpret and
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In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona. However, a smile does not increase the credibility of a persona. Our
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The ACM Human Factors in Computing Systems — of CHI for shorthand — is one of the most impactful conferences for persona research, and the largest in the field of human-computer interaction (HCI). This year, our team had three persona papers at CHI, published as extended abstracts. Persona research at CHI2019: Jung, S.G., Salminen, J.,
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