In this research led by Joni Salminen, we develop valid constructs for assessing personas. Although personas are widely used in many domains, the evaluation of personas is difficult mainly due to the lack of validated measurement instruments. To tackle this challenge, this research undertakes the development of the Persona Perception Scale (PPS), which is a survey […]
Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque
Typically, when a product is undergoing its design/redesign stages. The people involved in the designing stage can benefit if they can know what’s in the mind of their targeted customers, such as: Who are they? Where are they from? What are they looking for? What are their goals? This situation is where personas come in
APG for persona creation Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings.
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality to the persona, like the education level. After APG creates a base persona from a set of user data by following a unique sequential method
How APG Assigns the Education Level of a Data-Driven Persona Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality characteristics to the personas,. like a job. After APG creates a base persona for a set of user data by following its unique sequential method
How APG Assigns the Job of a Data-Driven Persona Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Here we talk about how the APG system enriches a data-driven persona by adding personality attributes to the persona profile, like marital status. After APG creates a base persona for a set of user data by following its unique sequential
How APG Assigns the Marital Status of a Data-Driven Persona Read More »
