Research on Personas: Personas and Scenarios as a Methodology for Information Sciences

Personas and Scenarios as a Methodology for Information Sciences is an interesting research article that describes the use of personas, along with scenarios, as a methodology common in many domains. The article than makes the case for the use of personas in information science research, which is interesting.

The article presents a quick review of the strengths and weaknesses of personas and also presents a case study of the approach.

I found the article interesting in that data-driven personas, like those developed via APG, can be great research foundations.

Full article: Singh, Vandana. Personas and Scenarios as a Methodology for Information Sciences. Qualitative and Quantitative Methods in Libraries, 7(1), 123-134. Available at: <http://www.qqml-journal.net/index.php/qqml/article/view/462>.

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17.  https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml