APG is a data-intensive system that rapidly creates rich personas representing customer segments by employing web/social media / online analytics. Here is an example of an APG persona. How? APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names […]
APG: Creating Personas FAST! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty
APG: A Data-Intensive Persona System Read More »
This is a joint article with the Persona team and Alina Zahid from Storyteller’s Saga. User personas are an essential tool to design a target audience and plan your campaign accordingly. It is because they highlight the key features, behaviors, and interests of your target audience. From identifying their financial capacity to their buying patterns
Risks and Disadvantages of Using Personas Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Behavioral personas take the basic personas one step further. Personas are imaginary people representing the user, audience, or customers of a market segment based on real market research data. With personas, you get answers to questions such as: “Who is
Behavioral Personas Read More »
This is a joint article with our team and Alina Zahid from Storyteller’s Saga. Customer satisfaction is at the heart of every business. However, with the constant change in trends and with the steadfast competition, it can become strenuous to devise a strategy that does that for you. Of course, you can delve into reports
User Personas and Facebook Ad Campaigns Read More »
The question in the title was asked in Quora. Mike Donahue wrote a nice answer, most of which I agree with: “Building on what Jakob Persson has said, it’s not even just a matter the right reason to use personas. You also need to know if the persona you use is worth using. Is it built using
Should UX designers use personas? Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Once we have created a data-driven personas using the persona creation process, we can then test to determine which of these personas give us better results. We can analyze these results and decide which of our personas should be given
A/B Testing Personas: Using Data-Driven Personas for A/B Testing Read More »
