In this blog post, the APG team and Kathleen Guan join to summarize some key aspects in the theory of “why personas work,” grounded in notions from social psychology. Enjoy reading! Introduction to Theory of Personas How do people form a connection with personas? What information plays a role? When does connecting take place? When […]
Often, people think of personas as a one-layered concept. Meaning, there is only one set of personas they consider. This set is typically the current customers (e.g., most loyal or most valuable) or potential customers (e.g., those currently served by the competitors). However, an interesting alternative is to consider personas in a connected way. Meaning,
Connected Personas: Primary, Secondary, Served, and Anti-Personas Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– In January 2020, Google announced that they are going to phasing out support for all third-party cookies within the next two years. This decision comes in response to growing concerns over data privacy, including transparency, choice, and control over how
Personas in a cookieless world Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas provide a vivid way for businesses to understand their customer segments, including customer needs. Personas afford this by representing information, such as demographics, interests and pain points etc., of the customer based on, hopefully, real market research data. Personas
Comparing and Contrasting 12 Persona Templates Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
With APG, you can increase or reduce the number of personas in real time! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG shows your personas over time! Read More »
APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and
APG can display different data views – ‘personas to products’ or ‘products to personas’! Read More »
