Enabled by digital user data and algorithms, persona user interfaces (UI) are moving to digital formats. However, algorithms and user data, if left unexplained to end-users, might leave data-driven personas (DDPs) difficult to understand and trust. This is because the data and the way it is processed are complex and not self-evident, requiring explanations of […]
Explaining Data-Driven Personas to End Users Read More »
Goal We wanted to build the biggest list of interview questions for persona creation. This list should (a) be built from as many questions as possible to cover all aspects of persona profile creation, (b) contain no duplicates, and (c) have the questions sorted in meaningful themes so that they are easier to interpret and
The Most Comprehensive List of Persona Interview Questions on the Web Read More »
In this research on impact of smile on persona perceptions with Soon-gyo Jung, João Santos, and Jim Jansen, we find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use a persona. However, a smile does not increase the credibility of a persona. Our
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