APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web/social media analytics. Here is an example of an APG persona. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty […]
APG: A Data-Intensive Persona System Read More »
Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or known best practices. To
A Literature Review of Quantitative Persona Creation Read More »
Personas are a well-known technique in human-computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, my colleagues and I compare a persona system and an analytics system, both using identical user data, for efficiency and effectiveness for a user identification task. Results show
Why should you develop ecommerce personas? The main reason is that not everyone in your market reach might be your potential customers. Because of this, ecommerce personas can help reach your actual potential customers! So, before you step out with your marketing plans and campaigns, it is important to identify the target customer group you
Ecommerce Personas: Creating personas for ecommerce Read More »
The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– If you ever thought how the APG system assigns a name to a data-driven persona, you’ve come to the right place. Since personas are representations of a typical user segment for a product’s current customer base, the persona needs a
How APG Assigns a Name to a Data-Driven Persona Read More »
While there have been attempts to “modernize” personas by automating their creation and tying the concept to behavioral online analytics data, the question remains: can data-driven personas offer efficiency and/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas
Manually and Automatically Generated Personas Read More »
Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story – Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other.
Benefits of Data-Driven Personas Read More »
