Personas Use of Personas

Should UX designers use personas?

The question in the title was asked in Quora.

Mike Donahue wrote a nice answer, most of which I agree with:

“Building on what Jakob Persson has said, it’s not even just a matter the right reason to use personas. You also need to know if the persona you use is worth using.

  • Is it built using accurate, unbiased research methods
  • Does it contain actionable details, and as Jakob points out, those are behavior details. It’s rare that demographic details provide significant insight into how to shape the experience.
Personas Use of Personas

How can I use a persona for UX design?

Using personas for UX design means considering the needs of the users that the persona represents to design products (e.g., websites) such that their user experience for those users is optimized. For example, a persona can be someone who is technically sophisticated, elderly or has disabilities, which means that the design needs to consider accessibility from the persona’s point of view.

More articles on persona use cases

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to AnalyticsData and Information Management. 4(1), 1-17.