Personas Use of Personas Value of personas

Pain Points and Personas

In this article, I share insights into what are pain points and how can personas — and more specifically the Automatic Persona Generation (APG) system that was built by our team help identify customer pain points. 

Expressing customers with pain points as customer personas can contribute to developing better products and services, ultimately leading to a delightful UX for the end-user.

Identifying customer pain points is crucial for a good UX (Source: Unsplash)

What is a pain point? 

Automatic Persona Generation Data-Driven Personas Persona Creation Persona Design Persona Development Personas Use of Personas User Personas

How suitable are artificially generated facial pictures in data-driven personas?

In a previous post, we analyzed the demographic Bias in Artificially Generated Facial Pictures that raised a concern that the generated images might not fairly represent all demographic groups.

In this post, we discuss if these artificially generated pictures are good enough for use in personas profiles for real-world systems and applications,  which are highly dependent on images for the personas. One of the key aspects of generating personas using a data-driven approach is to be able to represent the persona profile with a matching picture.

Personas Use of Personas

Should UX designers use personas?

The question in the title was asked in Quora.

Mike Donahue wrote a nice answer, most of which I agree with:

“Building on what Jakob Persson has said, it’s not even just a matter the right reason to use personas. You also need to know if the persona you use is worth using.

  • Is it built using accurate, unbiased research methods
  • Does it contain actionable details, and as Jakob points out, those are behavior details. It’s rare that demographic details provide significant insight into how to shape the experience.
Personas Use of Personas

How can I use a persona for UX design?

Using personas for UX design means considering the needs of the users that the persona represents to design products (e.g., websites) such that their user experience for those users is optimized. For example, a persona can be someone who is technically sophisticated, elderly or has disabilities, which means that the design needs to consider accessibility from the persona’s point of view.

More articles on persona use cases

Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to AnalyticsData and Information Management. 4(1), 1-17.