Categories
Personas Use Case Personas Use of Personas

Use Case Personas

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.
——–

When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings.

In the system design, employing a use case may have the same effect. In system design, a use case is a sequenced list of actions that a user must take to achieve a goal with a software application, service, or platform. Like our market research data, the use case presents a cold hard list, engendering little empathy for the user.

However, you can take that use case and integrate it with personas!

The use case provides the concrete steps for goal accomplishment, and the persona keeps your focus on the user and the overall user work tasks being accomplished.

Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics
Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics
Categories
Benefits of Personas Buyer Personas Data-Driven Personas Persona System Personas Use of Personas Value of personas

The Definitive Guide to Personas

This goal of this comprehensive guide is to go through “all you need to know” about personas. This includes addressing the following questions: (1) What is a persona? (2) Why should I use personas? (3) Who should use personas? (4) How should I use personas?

We consider different job roles when giving examples, including those of Sales Vice President (with the goal: Drive more sales), Marketing Executive (Goal: Optimize your marketing spend), Product Development Manager (Goal: Enhance product development efforts), and Content Creator (Goal: Create more appealing content), and discuss how personas can help with the goals of these job roles.

Without further ado, let us get started…