use case persona

How are Personas Used in Real Organizations?

What are Personas and Why Use Them? Personas are fictional characters or ‘profiles’ that portray a certain type of customer or user. The development of a persona should go beyond just providing background information on the organization’s ideal customers. The persona profile should also include other features, such as current behaviors the persona exihibits as …

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Usefulness of Personas in Age of Digital Analytics

In this post, I’m exploring the usefulness of personas in the era of digital analytics. At Qatar Computing Research Institute, we have developed a system for automatic persona generation (APG) – see the demo. Under the leadership of Professor Jim Jansen, we’re constantly working to position this persona system at the intersection of customer profiles, personas, …

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How to Use Personas? Listing Typical Persona Use Cases

Introduction to Persona Use Cases Personas are imaginary people representing the core audience or customers of a company or organization. Personas were introduced into software development and marketing in the 1990s. Personas capture and describe key elements of customer segments so that decision makers could better understand their users or customers, not only by using …

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