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Persona Design Persona Research Personas Value of personas

Survey Questions for Persona Perception Scale

Hi all persona fans out there!

This post includes the interview questions for Persona Perception Scale (PPS). PPS is a “measurement instrument” (a fancy word for a survey or questionnaire) with 28 items (again, a fancy word for statements or questions) measuring 8 user perceptions (“constructs”) of personas.

In short, the answers to the survey will what the end-users of personas think about the persona(s) they are shown.

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CHI Data-Driven Personas Persona Research Personas

Designing Prototype Player Personas from Game Preference Surveys

The competitiveness of the video game market has increased the need for understanding players as individuals.

In research led by Joni Salminen, we generate player personas from survey data of 15,402 players’ 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation.