persona use case Archives – The Persona Blog

Use Cases for Interactive Persona Analytics Systems

Jim Jansen / March 13, 2021

The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer […]

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Are personas actually useful?

Joni Salminen / May 23, 2020

I hear this question a lot. It’s kind of an annoying question, like asking: “is analytics useful?”, or “is marketing useful?”. Or, most importantly: “Is customer understanding useful?” Personas are just a tool. It’s their use that creates (or doesn’t create) the value, just like with analytics or marketing.

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Personas’ Value in Use: “Personas + x”

Joni Salminen / May 22, 2020

Hello, with this post, I want to draw your attention to one important thing: personas, without ‘x’, are useless. What does ‘x’ mean? The ‘x’ is the thing or activity you couple personas with. If you just create personas, but don’t use them with a scenario, goal, or mission, they are useless. You have then

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Use Case Personas

Jim Jansen / April 29, 2020

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– When using personas, the stakeholders of a project can feel empathy for the end-user. Ordinary market or user research data, as cold hard numbers [1], might lead you to narrow conclusions that could have many broad or even different meanings.

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Usefulness of personas (a quick note)

Joni Salminen / April 26, 2020

Here’s a very brief note about the concept of ‘usefulness’ regarding personas. Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic /

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How can I use a persona for advertising?

Joni Salminen / March 3, 2019

Advertising is often considered to have four main functions: (a) targeting, i.e., selecting whom the marketing messages are sent to, (b) message creation, i.e., copywriting, which referes to creating ads and other marketing communications that are customized for the selected target group(s), (c) channel selection, i.e., deciding which mediums to use in order to reach

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How to use a persona? 13 persona use cases listed

Jim Jansen / February 7, 2019

In this post, we list some of the many ways to use a persona. This list considers mostly business cases for personas. Brand Discovery: Uncover how your core customers feel about your product or service and how they rationalize the purchase decision. Channel and Offering Alignment: Align every piece of offerings and marketing activity to

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