persona template

Elements of a Persona Profile

Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona …

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A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles

Following the proliferation of personified big data and data science algorithms, data-driven user personas (DDPs) are becoming more common in persona design. However, the DDP templates are seemingly diverse and fragmented, prompting a need for a synthesis of the information included in these personas. In this research, led by Joni Salminen, analyzing 31 templates for …

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Comparing and Contrasting 12 Persona Templates

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. ——– Personas provide a vivid way for businesses to understand their customer segments, including customer needs. Personas afford this by representing information, such as demographics, interests and pain points etc., of the customer based on, hopefully, real market research data. Personas …

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What is a persona profile?

A persona profile is the end product of the persona creation process. A common layout of a persona profile that is usually 1 page containing a textual description and typically one photo. The textual description will include, along with humanizing elements such as name, demographic information (e.g., education, job, age, etc.) and behavioral information (e.g., …

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