Data-Driven Personas Persona Analytics Persona Creation Persona Development Persona Research Persona System Personas

How APG Assigns a Name to a Data-Driven Persona

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed.

If you ever thought how the APG system assigns a name to a data-driven persona, you’ve come to the right place.

Since personas are representations of a typical user segment for a product’s current customer base, the persona needs a name! Nothing could make a persona feel more like a real person than giving it a name.

Below, we walk you through basics of what APG does to create a persona and to assign a name to the persona profile.

First and foremost, we need some kind of statistical data that our persona represents. For this, APG leverages privacy-preserving aggregated data of user interactions with product content posted on major online social media and other analytics platforms, such as Facebook, YouTube, and Google Analytics, etc. [1].