Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Mixed Methods method and discuss the strengths and weaknesses of this methodology for persona […]
Mixed Methods Personas: Strengths and Weaknesses Read More »
Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. In this post, we describe the Quantitative method and discuss the strengths and weaknesses of this methodology for persona development.
Quantitative Personas: Strengths and Weaknesses Read More »
Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods Approaches.
