Typically, when a product is undergoing its design/redesign stages. The people involved in the designing stage can benefit if they can know what’s in the mind of their targeted customers, such as: Who are they? Where are they from? What are they looking for? What are their goals? This situation is where personas come in […]
APG for persona creation Read More »
Note: this post is based on my answer on Quora. Short answer: (a) people inside the team/organization using the personas, and (b) customers/users the personas are based on. You want the people who will be using the personas to participate in their creation as much as possible for them to internalize important customer segment information
Who should be involved in creating your buyer personas? Read More »
Using personas for UX design means considering the needs of the users that the persona represents to design products (e.g., websites) such that their user experience for those users is optimized. For example, a persona can be someone who is technically sophisticated, elderly or has disabilities, which means that the design needs to consider accessibility
How can I use a persona for UX design? Read More »
