APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.
Major Parts of the APG Persona Profile Read More »
Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing. It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users). The persona technique has
With increasing access to analytics data, personas are more and more generated from online user statistics using big data and algorithmic approaches. This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems. This transition towards the concept of “persona as interface” to a
Persona Creator: Make data-driven personas quickly with APG Read More »
Hey!, check out this great YouTube video introduction to the book, Data-Driven Personas, by Kat Guan! Kathleen Guan is a research consultant and founder of KWG Global, a research consultancy dedicated to bridging academia and industry. She has a Bachelor of Science in Foreign Service in International Law from Georgetown University, and research training in
Introduction to Data-Driven Personas Book by Kathleen Guan (co-author) Read More »
Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.
Data-driven personas are algorithmically created from user behavioral and demographic data. They can be a valuable tool in an organization for communication across divisions to get a consistent user understanding. However, we hear from many clients that deploying personas within an organization can be challenging. So, how do you deploy data-driven personas in an organization to
3 Step Process for Deploying Data-Driven Personas in Your Organization Read More »
The APG Team at the Qatar Computing Research Institute (QCRI) has engaged in a multi-year research effort developing a state-of-the-art personas analytics system and associated techniques. The data-driven personas are algorithmically created from user behavioral and demographic data and function as interactive interfaces to the persona system and user data. We have shown in peer
Use Cases for Interactive Persona Analytics Systems Read More »
