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Persona Analytics Persona Creation Persona Design Persona System Personas

APG: Creating Personas FAST!

APG is a data-intensive system that rapidly creates rich personas representing customer segments by employing web/social media / online analytics.

Here is an example of an APG persona.

Example of an APG Persona
Example of an APG Persona – from numbers to persona in hours! Or less!

How?

APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and segment sizes rapidly creating accurate and rich personas, … all done in a privacy-preserving process using only aggregated data.